Pay Per Click (PPC) Management
The major search engines return two types of results with every search-the organic or "natural" listings, and the paid listings, or sponsored results. The organic listings are free, and determined based upon a search engines underlying algorithms. An advertiser cannot pay their way to the top or organic listings, the search engine has to determine that they are among the most relevant sites to return for any given search.
Paid listings, on the other hand, allow you to bid for your ad's placement, similar to traditional advertising media such as TV and radio. A comprehensive online marketing program will target both areas of search, organic and paid, in order to maximize a site's traffic and conversion rates.
The Power of PPC
PPC is a powerful marketing tool that can drive considerable amounts of highly targeted traffic to your website. Here are a few of the benefits of launching a PPC campaign:
- Instant traffic: A well structured PPC campaign will drive traffic to your site shortly after the campaign goes live, whereas other forms of online marketing take time to deliver results.
- Control: PPC advertisers have considerable control over their ad positioning, more so than with organic rankings which are subject to search engine algorithms.
- Flexibility: There is ultimate flexibility with PPC account management. Advertisers can adjust budget, bid amounts, ad scheduling, keyword lists, ad copy and other specifics as often as needed to better optimize their campaign.
- Analytics: Coupling a PPC campaign with an analytics program can provide an advertiser with valuable insight into customer search behavior.
ThoughtProcess PPC Management:
While outbidding your competitors to get top placement may sound very simple, creating and managing an effective PPC campaign is not a simple task. Choosing the right keywords, structuring a campaign for optimal performance, and managing daily budgets and bid amounts can be a very time consuming and daunting task for those who are inexperienced with PPC management. ThoughtProcess offers three different levels of PPC service, customized to fit your needs:
- PPC Account Setup
- PPC Account Review and Optimization
- Full service PPC Management
We focus on delivering measurable results. If you want to start driving traffic to your site now, or need assistance getting the best ROI out of your current PPC campaign, give us a call and we'll put together a PPC management plan that is right for your business.