Viral marketing is a popular buzz word in online marketing right now, and it refers to marketing tactics that utilize the social nature of the web, allowing a message to be spread quickly through "word of mouth" enthusiasm. It's taking an idea and making it contagious. Utilizing viral marketing tactics can help increase brand awareness, generate buzz about a website or product, increase link popularity and drive targeted traffic to your website.
There are many different approaches to this form of marketing, some of which incorporate the use of blogs, press releases, podcasts, wikis, videos, widgets, contests or giveaways, and social website targeting.
During Phase 1 we'll spend some time getting to know your business, the competitive landscape, and your target audience. We'll also ask you a lot of questions so we can establish a list of objectives for the campaign, and a means of measuring those objectives.
Once we have a solid grasp on your business, your market, and the goals of the campaign, we'll start brainstorming ideas that can be used to meet those goals. The content and delivery mechanisms of the campaign will vary based on your objectives.
In Phase 2 we'll start developing the content that will be used in the viral marketing campaign. Depending on the type of campaign, this could include press releases, video, copywriting, custom application development, and more.
Phase 3 is where the fun begins. This is the stage in which we officially launch the campaign, distributing it through blogs, social networks, press, and other channels depending on the creative concept of the campaign.
The final phase of any viral marketing campaign is to measure its effectiveness. Granted, it is great fun to create and launch a new campaign, however success cannot always be measured on the fun-o-meter. The purpose of a viral marketing campaign is to drive results, which we defined back in Phase 1. In Phase 4 we look back at our original list of objectives and use that list as a measuring stick for the success of the campaign.
ThoughtProcess creates innovative solutions unique to each of our clients. If you're looking for fresh ideas from a results-driven company, give us a call so we can make your business contagious.